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Sky Sports is one of the many channels broadcast by Sky Television for Great Britain and the Republic of Ireland. British sports became a lot more popular since the launching of Sky Sports channels in 1990, particularly since the nature of the broadcasts changed and a higher commitment in the direction of the Premier League and the Football Leagues was noticed. Sky Sports include four distinct channels: 1,2,3 and an Xtra option that comes as a premium television package, additional to the basic options. Moreover, Sky Sports is part of most of the packages offered by Irish and British cable and satellite companies.

Sky Sports

Sky Sports was not part of the initial Sky Television plan and it was originally started as part of the British Satellite Broadcasting division. It’s cousing in the Sky TV family was Eurosport that the company produced as part of the four first Sky channels. In 1990, British Satellite Broadcasting and Sky Television decided to merge and Sky Sports entered a new phase of evolution, the program underwent re-branding and a logo addition, with the broadcaster choosing its encryption as a means to trigger subscription usage. In the fight for transmission rights for football leagues with BBC and ITV, Sky Sports won by making a very convenient bid.

Thus, in 1993, Sky Sports became known for broadcasting the FA Premier League Football exclusively. The introduction of Soccer AM as an event was another good management move as this was the morning chat show that had all the international football events under discussion. The show had such a success that Sky Sports still produces it today with Max Rushden as a presenter. Soccer AM is actually considered a media phenomenon bringing the name of the Sky Sports channel group to a fame level unsurpassed before in the history of the company.

Sky Sports

From 1998, Sky Sports is broadcast in digital mode too, and this change was doubled by the release of two other Sky Sports channels from the same family: Sky Sports News and Sky Sports Xtra. The novelty of the digital system back then was the choice of the interactive feature, meaning that the viewers could choose the camera they viewed during matches. The concept became very popular afterwards for other sports too, being known as Sky Sports Active. Among the sports events added on the broadcasting list we can name horse racing and cricket. The monopole for the Premier Football League was broken in 2007 when Sentana Sports, an Irish network, also got the rights to broadcast it, together with Sky Sports.


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